The role of Head of Brand, Marketing and Communications will lead both the internal and external narrative of Indeez and its mission with key stakeholders. It provides a significant opportunity to shape and evolve the fastest growing insurtech brand in the future of work space. Thereby influencing the growth trajectory of the Indeez and helping cultivate a vibrant B2B and B2C community.
You will work closely with the CEO and others in the leadership team to:
Build and pilot Indeez marketing strategy: Focus on evolving Indeez brand strategy, key initiatives & assets for short, medium and long-term
Plan strategies and execute marketing designs and activities to establish and improve brand presence and positioning in the market in the short term
Assess effective product positioning in the market for B2B and B2C offering and influence business goals and strategies for medium term
Manage brand narrative in the market with a view to differentiate Indeez in the market:
Social media and digital channels such as linkedin, twitter, blogs, etc.
Press releases and media liaison
Support business growth:
Manage marketing and communications for new product launches
Work with Product teams to design new product launched for B2B and B2BC channels
Launch and manage advertising, media planning, campaigns if any for B2B2C and/or B2C offering including research and analysis pre/post such campaigns
Build competitive edge for Indeez: Conduct competitive strategic analysis, consumer segmentation, and consumer insight development on brand, marketing and communications
At least 5 years of relevant brand, marketing experience ideally in start-up and digital domain, fintech/insurtech or FMCG with demonstrated results (Not more than 12 years experience)
You have a deep knowledge of current marketing trends and multimedia platforms
Big picture strategic thinking, analytical and eye for detail
Curiosity to go out of comfort zone to learn new skills, collaborate with colleagues
You have shown strong communication, sales, presentation, management and leadership skills
You are goal-oriented, agile and creative – even more under pressure without direct authority, towards problem solving and meeting Indeez goals
You have track records with strong budgeting, project management
Full-time permanent contract with competitive package and equity in the Company
A key moment to join the fastest growing insurtech in the future of workspace
Entrepreneurial work environment with colleagues from diverse backgrounds
English is our working language in the office but our hiring philosophy welcomes diversity of languages and culture
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